How consumers are going to behave during Thanksgiving? Will consumer behaviour lead to cases surge of Covid 19?

Will US consumer do online marketing or go out for physical shopping in stores?

These are questions being asked by consumers, governments and business organizations.

Emergency Manager is providing an insight on it.

Recent consumer survey has revealed following:-

• Consumers will spend an average of $401, during the Thanksgiving period (Thursday, Nov. 26 – Monday, Nov. 30); shoppers plan to spend 38% of their budget in-store and 62% online this year.
• For the first time since the survey's inception, more consumers plan to shop online (61%) than in-store (54%) on Black Friday.
• Of the consumers that plan to shop during the Thanksgiving period, 95% will shop online.
• Nearly one-third of consumers plan to shop fewer days this season, with concerns about COVID-19 cited as the main reason (63%).

Why this matters in Covid pendamic?

The number of COVID-19 cases is rising across the country, increasing consumers' anxiety about their health and safety. These concerns are already having an impact on consumers' holiday shopping plans. To better understand consumers' revamped holiday shopping plans and traditions, Deloitte today released its "2020 Pre-Thanksgiving Pulse Survey" which provides insights into what retailers can expect from shoppers this year. Conducted online Oct. 9 – Nov. 2, the report surveyed 1,200 adults who plan to shop during the holiday season.

Health and safety concerns mean holiday shopping looks different in 2020

This year, as consumers are increasingly worried about health and safety, they plan to take their shopping online to avoid in-store crowds. As a result, online shopping is emerging as the top choice for Black Friday, Thanksgiving Day and Cyber Monday.

• Virtually all (95%) consumers who plan to shop during the Thanksgiving period will shop online at some point.
• For the first time since the survey's inception, more consumers plan to shop online (61%) than in-store (54%) on Black Friday.
• Additionally, for the entire Thanksgiving period, the year-over-year share of in-store spend is likely to decline to 37% (down from 43% in 2019), while share of online spend is likely to increase to 62% (an increase from 53% in 2019).
• As online shopping increases, 52% of consumers say that the variety of delivery options for orders is very or extremely important, up from 44% last year. However, nearly two-thirds (65%) of online shoppers prefer standard delivery via post or courier service.
• For those shopping on Black Friday, COVID-19 safety precautions are almost of equal importance to getting a great deal (30% and 35%, respectively).
• Throughout the course of the Thanksgiving period, 75% of survey respondents said COVID-19 safety precautions are important when choosing a retailer.
• Mass merchants (61%) and online retailers (54%) dominate as the top destinations for shoppers as consumers prioritize safety and deals.
• Social traditions and the way shoppers are purchasing gifts are different, however, spending on gift items such as clothing (66%), electronics (49%) and toys (52%) remains steady.